Keren Fedida

Keren is the architect behind The Garden MMA. A mother, artist, and photographer, she approaches everything she builds with intention and care for the long game. She began training Brazilian Jiu-Jitsu in late 2016, drawn to a practice that rewards presence, resilience, and consistency — and hasn't stopped since. She teaches classes, competes in No-Gi Jiu-Jitsu, and holds a purple belt. Beyond the mat, Keren is responsible for everything that makes the academy function and grow. She oversees operations, systems, design, marketing, technology, finances, and community development — every role required to build a gym from the ground up and keep it running well. In 2017 she became a certified yoga instructor through Dhyana Yoga, which deepened her understanding of movement, recovery, and longevity, and continues to shape how the academy supports its members at every stage of training. Her background spans IT, web development, and years as a global travel advisor for corporations, government organizations, and Ivy League institutions — a combination that brings real organizational depth to her work. She is also the founder of Hey Senpai (heysenpai.com), the platform The Garden runs on. Born from her own experience as an academy owner, it gives students an AI training partner that tracks their classes, skills and competition prep, and gives academy owners and coaches one system to run their gym, with skill progress verified by coaches.